The Sage Blog

Expert insights, product deep-dives, and the truth about clean beauty. Everything you need to make informed choices.

The Hidden Truth Behind "Clean Beauty" Brands

Many brands claim to be "clean" and "cruelty-free," but the reality is often more complex. We investigate how parent company ownership can undermine even the most ethical-sounding brands, and what you need to know before you buy.

Sage Team

Research Team

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Coming Soon

Understanding Green Scores: What Makes a Product Sustainable?

Learn how Sage calculates environmental impact scores and what factors matter most for sustainable beauty.

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Coming Soon

The Cruelty-Free Certification Guide

Not all cruelty-free certifications are created equal. Here's what Leaping Bunny, PETA, and others actually mean.

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Coming Soon

Top 10 Ingredients to Avoid in Your Beauty Products

A comprehensive guide to harmful chemicals commonly found in cosmetics and why they're problematic.

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Coming Soon

Greenwashing in Beauty: How to Spot It

Learn the red flags that indicate a brand is more interested in marketing than actual sustainability.

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Coming Soon

Real User Stories: How Sage Changed Our Beauty Routines

Discover how conscious consumers are using Sage to make better choices and find better alternatives.

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